What’s gone wrong with public radio?

Plus: Integrating Legacy Print into the Digital Age

Author

Paul Gewuerz
November 28, 2024

Your weekly briefing of stories from around the local news space about business, policy, trends, and more

Hello and Happy Thanksgiving to all of my USA subscribers! 🦃🥧 

Here’s what’s in this week’s issue:

» What’s gone wrong with public radio?

» How local media is rethinking digital advertising

🎧 Small Press, Big Ideas Podcast: Integrating Legacy Print into the Digital Age

📻 What’s gone wrong with public radio?

This piece from Nieman Reports examines what’s happened to public radio sustainability in recent years after decades of seeming immunity to changes brought on by the internet. Some of the culprits: the rise of podcasts and decreased commuting times brought on by the pandemic.

Also: can focusing on local journalism help public radio broadcasters?

💭 How local media is rethinking digital advertising

This piece from Editor & Publisher dives into the need for local media companies to undergo digital transformations in order to better serve advertisers, and how that’s taking place among different types of organizations.

Jobs:

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Small Press, Big Ideas

A podcast about the business of local news

Integrating Legacy Print into the Digital Age

This week on the podcast I was joined by Keith Pepper, owner and publisher of Rough Draft Atlanta.

Keith shares his journey from a media-obsessed childhood to transforming a legacy newspaper into a modern digital-first media company. He discusses navigating technology changes, building a cohesive brand amongst different community papers, and the importance of neighborhood coverage. Keith also emphasizes the power of newsletters as a new form of local journalism and the strategic shift towards high value, low volume advertising.

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